As I mentioned previously we are heavily involved in the fantastic international games festival GameCity; here’s a little update from the festival director Iain Simons:
This week has been an AWESOME week for the festival. We’ve hired not one but TWO brilliant people, and then had some brilliant news about a new event we hadn’t even [...]

We tend to think that the advergame is a relatively modern creature, connected to the bright lights and high speeds of contemporary internet culture. The relationship between advertising design and videogames is long and varied, perhaps as old as the medium itself, and this is a point I will come back to frequently on this blog. To best understand how games design and advertising have exchanged ideas and principles, you need to take a long term view.