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	<title>Playpitch &#187; advergames</title>
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	<description>games + design + advertising + illustration + animation</description>
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		<title>Essay: A Golden Age for Advergaming</title>
		<link>http://playpit.ch/2009/07/the-golden-age-of-advergaming/</link>
		<comments>http://playpit.ch/2009/07/the-golden-age-of-advergaming/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 17:59:29 +0000</pubDate>
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				<category><![CDATA[advergames]]></category>
		<category><![CDATA[animation]]></category>
		<category><![CDATA[essay]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[gaming]]></category>

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		<description><![CDATA[We tend to think that the advergame is a relatively modern creature, connected to the bright lights and high speeds of contemporary internet culture. The relationship between advertising design and videogames is long and varied, perhaps as old as the medium itself, and this is a point I will come back to frequently on this blog. To best understand how games design and advertising have exchanged ideas and principles, you need to take a long term view. ]]></description>
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