PLAYPITCH is a new ongoing project, conceived in the sun-roasted summer of 2009.

We’re passionate about two things, games design and advertising design. The future of advertising design is in interactive digital environments. We are looking at, and planning for, the future of converging advertising and games design.

Games design needs new ideas from other areas, advertising needs the playful spirit of gaming, and the opportunities afforded through hands-on interaction. PLAYPITCH wants to see more playful media, that doesn’t patronise the audience or bash them over the head with inflexible brands, but instead works with the strengths of a pitch to create memorable and attractive content.

we’re thinking about advertising of games design/ advertising through games design/ trends and brands spanning games and advertising media/ advergaming/ licensing, distribution and development/ realtime media/ consumer movement/ viral campaign delivery/ character design/ personal brand/ convergence culture

We offer brand strategy, design and development advice for the games and advertising industries. We can help you consider the potential for games as a platform for your clients or products. We can help you design and develop games in response to clients, brands and commercial parties.